A slug is the human-readable part of a URL that identifies a specific page — the how-to-bake-bread in example.com/how-to-bake-bread. Good slugs are short, descriptive and easy to read, which benefits both search engines and the people clicking your links.
What makes a good slug?
Keep it lowercase, separate words with hyphens, drop filler words like “the” and “and”, and include your main keyword. Avoid spaces, accents and special characters, which get percent-encoded into ugly strings.
Why slugs matter for SEO
Descriptive slugs give search engines an extra signal about page content and make links more clickable in results and on social media. A clean slug also reads better when shared in messages or printed.
Generate slugs automatically
A slug generator lowercases your text, strips accents and punctuation, and replaces spaces with hyphens. Paste a title and copy a ready-to-use slug for your CMS in seconds.