Choosing the right image format balances quality, file size and compatibility. WebP and JPG are two of the most common choices on the web, each with strengths.
JPG: universal and reliable
JPG has been the standard for photographs for decades and is supported everywhere. It uses lossy compression and has no transparency, but its compatibility is unmatched.
WebP: smaller files, modern features
WebP typically produces noticeably smaller files at the same visual quality, and it supports transparency and animation. It is now supported by all modern browsers, making it ideal for fast-loading sites.
When to convert
Convert photos to WebP to speed up your pages, but keep JPG fallbacks if you must support very old software. A browser-based converter lets you switch formats instantly and privately.